Methods of advertising

This is a poster about the methods of advertising:

Comparing different Methods of advertising:

• Magazines
• Pop up referral ads
• Television
• Out of home ads 
• Inside of home
• Radio
• Signs
• Social media
• Newspapers
• Other

Advantages and disadvantages of advertising:

Magazines:

Disadvantages:

• Regional testing, can’t often be done as magazines area often national

Advantages:

•  Long Life: magazines have a longer life than newspapers, they sit about in doctor’s waiting rooms, magazine racks and with collectors.

Newspapers:
Disadvantages:

• Most paid-circulation papers, both daily and weekly, reach the majority of homes in their primary city or town.

Advantages:

• It has a relatively short life span, newspapers are typically read once, then discarded, thus requiring multiple insertions.

Television:
Disadvantages:

• When you advertise on TV, your commercial is not only competing with others, it is also competing with the viewer’s environment as well.

Advantages:

• It has the ability to convey your message with sight, sound and motion, and can give a product or service instant validity and prominence.

Radio:
Disadvantages:

• Not all products and services are suited for radio advertisements.

Advantages:

• Just like television, radio advertising has the ability to reach a very large group of people at the same time.

Social media
Disadvantages:

• Media ads take time and effort and costs a majority of money.

Advantages:

• Social media marketing is cost-related.

Pop up referral:
Disadvantages:

• It can drive away your current audience.

Advantages:

• It’s the first thing that visitors see when they go to your site.

Signs:
Disadvantages:

•  A person will see your billboard for about two to three seconds.

Advantages:

• They are on the streets, you'll be guaranteed that people will see your advertising.

Design situation Inquiry and analysis

Statement of inquiry: Advertisements as a form of communication have evolved through time and space to influence audience's perspective.

Introduction:
My name is Adam Iich, I am a student of Technology. As part of the MYP design in term 1, we are using the software called Desktop Publisher that helps design flyers, posters, CD-Covers and brochures. Desktop Publishing enables us to create awareness or send quotes and messages around the school/neighborhood.

I study in Emirates International School Meadows. I have seen that we have newsletter being generated in our school but students are rarely contributing towards it. So I am planning to develop a movie advertising the need to write articles on the activities done in school.
So for my MYP project I intend to create a feasible solution that rectifies these issues. For this project I will have to collect data on what kind of skills are required to improve the techniques I already know.

 

You should be able to explain and justify the need to create the advertisement for your chosen company/cause. The need is to make our school become world wide and make our school proud. Why do you think you need to create an advertisement for the chosen product? To increase the courage of my team and make us win the competition. Did you ask anybody to whom the advert would be useful and how? The advert is useful to me in becoming an F1 schools champ. Who is your Target Audience? Sponsors and parents. Why are you choosing the target audience mentioned? They can support our team in paying money for making the car and other details. What do you intend to do for him/her.(Flyer/newsletters/brochures/magazines etc. Flyers. What are your strengths in using DTP and using video editing software? Understanding, Skillful and productive during work.Which software you will be using and why will you be using the software? Piktochart, word document and movie maker. What will be the highlight of your advertisement? The formula 1 car. How long you will take to do it? A couple of hours that's all.