The World Of Advertisements

Factors to be considered when creating advertisements

Here is an example of an advertisement

 Task 1:

How to create an advertisement:

Advertisements

Advertisements are made for many reasons such as:

1. Trying to make them buy a product


2. Trying to raise awareness for an important subject


3. Just there to be funny and enjoyable


4. Trying to tell other people to donate something


5. Etc.

If you make an effective advertisement It may have any of these:

• Songs


• Children


• Famous celebrities e. j sportsmen, singers, etc


• The way the product works


• role models showing why they prefer this product


• Slogans and catchy/ descriptive language which relates to company or the product

To influence the viewers mind you must make your advertisement unique and grab their attention to buy your product. Each advertisement is presented through suitable media, before publishing the ad you must think about the media through which the person is going to advertise. It is important to choose suitable media for the advertising of the product.

Advantages:

• (1) Introduces a New Product in the Market:

Advertising plays significant role in the introduction of a new product in the market. It stimulates the people to purchase the product.

• (2) Expansion of the Market:

It enables the manufacturer to expand his market. It helps in exploring new markets for the product and retaining the existing markets. It plays a sheet anchor role in widening the marketing for the manufacturer’s products even by conveying the customers living at the far flung and remote areas.

• (3) Increased Sales:

Advertisement facilitates mass production to goods and increases the volume of sales. In other words, sales can be increased with additional expenditure on advertising with every increase in sale, selling expenses will decrease.

• (4) Fights Competition:

Advertising is greatly helpful in meeting the forces of competition prevalent in the market. Continuous advertising is very essential in order to save the product from the clutches of the competitors.

• (5) Enhances Good-Will:

Advertising is instrumental in increasing goodwill of the concern. It introduces the manufacturer and his product to the people. Repeated advertising and better quality of products brings more reputation for the manufacturer and enhances goodwill for the concern.

• (6) Educates The Consumers:

Advertising is educational and dynamic in nature. It familiarises the customers with the new products and their diverse uses and also educates them about the new uses of existing products.

• (7) Elimination of Middlemen:

It aims at establishing a direct link between the manufacturer and the consumer, thereby eliminating the marketing intermediaries. This increases the profits of the manufacturer and the consumer gets the products at lower prices.

• (8) Better Quality Products:

Different goods are advertised under different brand names. A branded product assures a standard quality to the consumers. The manufacturer provides quality goods to the consumers and tries to win their confidence in his product.

• (9) Supports The Salesmanship:

Advertising greatly facilitates the work of a salesman. The customers are already familiar with the product which the salesman sells. The selling efforts of a salesman are greatly supplemented by advertising. It has been rightly pointed out that “selling and advertising are cup and saucer, hook and eye, or key and lock wards.”

• (10) More Employment Opportunities:

Advertising provides and creates more employment opportunities for many talented people like painters, photographers, singers, cartoonists, musicians, models and people working in different advertising agencies.

• (11) Reduction in the Prices of Newspapers and Magazines Etc:

Advertising is immensely helpful in reducing the cost of the newspapers and magazines etc. The cost of bringing out a newspaper is largely met by the advertisements published therein.

• (12) Higher Standard of Living:

The experience of the advanced nations shows that advertising is greatly responsible for raising the living standards of the people. In the words of Winston Churchil “advertising nourishes the consuming power of men and creates wants for better standard of living.” By bringing to the knowledge of the consumers different variety and better quality products, it has helped a lot in increasing the standard of living in a developing economy like India.

Disadvantages:

• (1) Adds to Costs:

An organization has to spend large amount on advertising. It increases the cost of the products. To meet this expenditure, price of the product is raised. No manufacturer pays for the advertising expenses out of his pocket. Advertising, therefore, leads to unnecessary rise in prices. In this reference it is said that advertising costs are passed on to the consumers in the form of high prices.

• (2) Undermines Social Values:

Advertisement is a sort of day-dreaming for the people. These days it is taking the people away from reality and into the realm of artificiality. Through its medium people get information about new products.
Only very few products are of any use for them. The brilliance of new products really gets on their nerves. They want to buy them but have no resources at their command. Consequently, they start feeling upset with their present status. Taking it as a social evil, it can be said that advertisement undermines social values.

• (3) Confuses the Buyers:

Many a time distorted version of reality is shown in the advertising. Believing in advertising, consumers buy the product. On its use, they feel cheated.
They come to realise later that the information given in the advertisement was something else whereas the actual product was quite different from it. Thus, people lose confidence in advertising because of wrong presentation. In this reference it is said that advertising confuses rather than helps.

• (4) Encourages Sale of Inferior Products:

Every manufacturer projects his product as superior one in the advertisement. Therefore, the buyer is unable to decide as to which product is really good.
Consequently, it is difficult to get good quality product even after paying a handsome price for it. If a seller gets good price for some inferior product, it becomes a habit with him. It affects other sellers also. Therefore, it is said that advertisement encourages the sale of inferior products.

• (5) Some Advertisement is in Bad Taste:

Many times, foul language and objectionable pictures are used in advertising in order to attract a particular class. They may be insulting to a particular class. It causes decay of social values.

In conclusion:

Advertising is a great way of sharing ideas and raising awareness across the world/ city. Most of the advertisements made are for selling products, it is a great way for people to be introduced to the product. If the ad is posted on the internet the ad would be a world wide known product which everyone can take a look at and buy the product.

References:

• Agrawal, Deepak. "Factors to Be Considered When Creating Advertisements." Advertisements. Wordpress, n.d. Web. 15 Dec. 2009. <https://deepakagrawalblog.wordpress.com/2009/12/15/factors-need-to-be-considered-before-making-an-advertisement/>.   
• "Advertising." Wikipedia. Wikimedia Foundation, n.d. Web. 16 Oct. 2015. <https://en.wikipedia.org/wiki/Advertising>.                          
• "The Advantages & Disadvantages of Advertising on the Internet." Small Business. N.p., n.d. Web. 16 Oct. 2015. <http://smallbusiness.chron.com/advantages-disadvantages-advertising-internet-4029.html>.   
• "Advantages and Disadvantages of Advertising." N.p., n.d. Web. <http://www.powerhomebiz.com/marketing-tips/advertising/advantages-and-disadvantages-advertising-mediums.htm>.                                              

Task 2: Associate an advert to each of the following.

1.What comes to your mind when you see this advert?

2.What is unique about this advert?

3.To what type of an advert can you relate it to?

4.Why is it related to that and give your explanation?

Association ad:

1.This ad makes me think that there are two legendary NBA basketball players but there is only one winner.

2.It is a clever way of comparing 2 different famous people into one face and a really great quote.

3.An association ad.

4.It is related because it is using famous NBA stars to show there can only be one winner.

Must-have ad:

1. The tomato slices are shaped into a Heinz jar of ketchup and it tells me its made from actual tomatoes.

2. It is unique because of the creativity in the art and with the slogan it makes it stand out this ad would grab peoples attention.
3. A must-have ad
4. It is related because it has a catchy slogan and a really creative way in the art of the ad.

Hype:
1. It looks delicious and I would like to eat it and it is not that expensive.

2. It has big bold words and it has very clear images on the advertisement.

3. A hype ad

4. It is related because it has big standing out words and very clear pictures.

Fear:

1. It looks disgusting and I would never want to look like that in my life.

2. It has good use of words as the slogan and it has used creativity in making the face look very ugly.

3. A fear ad

4. It relates to something I worry about and it attracts peoples attention and makes them feel afraid of the future.

Humor:

1. It looks as if the mans mouth is the logo of Nike and that tiger woods appreciates the company Nike.

2. The creative way of formatting the face and turning it into the shape of the company Nike.

3. Humor ad

4. It makes tiger woods look really funny and really happy with his really big smile.

Call to action:

1. That all offensive words are hurting the kid from the inside and the outside of the child and that we must stop bullying other people.

2. The layout of the words formed into a hand choking the child and really hurt.

3. A call to action ad

4. it is given and telling people to stop bullying or help someone who is getting bullied real bad.

Repetition:
1. There is something really big on sale and its only for a limited time.

2. It has a sentence with a sentence after it but in a smaller font and lighter and a word after it smaller and lighter.

3. A repetition ad

4.  It repeats a couple of important words in bold and changes sizes every time and at the end it is the main part.

Claim:

1. That it is effective and helps me understand and uses facts to help the ad.

2. It uses facts and a special font for serious writing and it is an understandable to many people.

3. A claim ad

4. It is related it has facts and it explains what and how the topic works.

Sense appeal:

1. That McDonalds tried their hardest on the advertisements but not in the actual restaurant.

2. It differentiates the actual burger to the advertisements burger by comparing the looks.

3. A sense appeal ad

4. It relates to your senses; touch for the bread, sight for the whole thing, taste for the burger and smell for the burger.

Special ingredients:

1. IT is cool because most of the chocolates melt in your hands but this one does not.

2. It has really catchy words and lots of people would get M&M's, it uses creative ways and it is persuasive.

3. A special ingredients ad

4. IT is related because the advert is trying to say that their chocolate is the best.

Testimonials and endorsements:

1. That Messi the soccer player helps and supports Pepsi the company.

2. This advert is using celebrities and a slogan to influence other people.

3. A testimonial and endorsement ad

4. It uses celebrities to support the companies product.

Games and activities:

1. It reminds me of the game monopoly and it tells what the game is about.

2. It is unique because of the cartoon images and an easy explanation about the game.

3. A games and activities ad.

4. It includes a cartoon figure and it is persuading you to play more of the game monopoly.